In a bold move to celebrate the often-unsung heroes of the construction industry, Sika UK has unveiled a powerful new brand campaign titled “Bring it On”, shining a well-deserved spotlight on the UK’s tradespeople.
Known for its high-performance construction chemicals, Sika is widely respected in the industry for delivering reliable solutions in sealing, bonding, damping, reinforcing and protection. Now, with this new integrated campaign, the company is shifting the narrative to highlight the people who make the magic happen on the ground — the skilled tradesmen and women powering the industry forward.
Championing the Backbone of British Construction
The “Bring it On” campaign is far more than a clever slogan. It’s a tribute to the builders, plasterers, roofers, joiners, landscapers and countless other skilled professionals who turn plans into reality — often under pressure and against the clock.
The campaign comes at a time when demand for fast, effective solutions in the trade has never been higher. With tight deadlines, complex jobs, and high customer expectations, tradespeople need products they can trust. Sika’s campaign recognises this and sets out to not only highlight the brand’s extensive product offering, but also to reinforce its commitment to supporting tradespeople at every step.
Built for the Trade, Backed by Performance
From high-quality adhesives and bonding agents to market-leading concrete additives and roofing solutions, Sika’s range is designed to meet the diverse needs of trade professionals across the UK. The “Bring it On” campaign positions this product range as the go-to toolkit for every challenge on-site — whether it’s getting the perfect patio finish, securing a long-lasting seal, or finding a reliable fix in tough weather conditions.
According to Darren Bunting, Business Unit Manager for UK Distribution at Sika, the message is simple but powerful:
“Sika stands with UK tradespeople, helping them get their jobs done every day. The message behind ‘Bring it On’ is clear. Tradespeople are the heroes tackling both large- or small-scale projects, who can have confidence that choosing Sika products will deliver results and add value.”
He adds that in today’s fast-paced world, product reliability and availability are critical:
“We appreciate the pressures tradespeople face to get the job done right first time. Whether it’s a no-compromise patio finish, a quality bonding solution or the very best plaster mix, our product answers and expertise give users the confidence to tackle any task.”
A High-Impact Campaign That Gets Notic
Rolling out across multiple channels, including eye-catching outdoor ads, targeted social media posts, press features, and online banners, the campaign aims to capture attention from all angles. Designed with bold, no-nonsense visuals and clear messaging, the branding reflects the grit, determination, and expertise of the tradespeople it celebrates.
But it’s not just about the visuals. Sika’s promise of speedy product availability, expert guidance, and reliable performance is a key part of the campaign message. The company is making a strong case for why tradespeople should continue to trust Sika as a dependable partner in the field.
Reinforcing Trust in a Changing Industry
As the construction and home improvement sectors continue to evolve, with growing emphasis on sustainability, efficiency, and quality craftsmanship, the role of trusted brands becomes even more vital. Sika’s campaign arrives at a moment when tradespeople need support — not just with products, but with recognition.
“For us, it is crucial we shine a light on the great work of the trades,” says Bunting. “We hope they recognise how they bring it on every day in this campaign.”
Final Word
With “Bring it On,” Sika UK has sent a strong message of appreciation and support to the country’s skilled tradespeople. It’s a campaign that not only highlights the quality of Sika’s extensive product range but also acknowledges the real-world challenges and triumphs faced by professionals on the tools.
This is more than a marketing effort — it’s a celebration of trade excellence and a reminder that behind every great build, there’s a team of dedicated hands bringing it to life.
Bathroom and kitchen designer and installer. As a professional designer and installer for many years, I love to share more knowledge and information on the bathroom and kitchen industry.
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