Mermaid Panel is now Wetwall
In a significant move toward a cohesive identity, Wilsonart UK, a global leader in engineered surfaces, has amalgamated two of its prominent bathroom-centric brands under the Wetwall name. This strategic merger signals the company’s dedication to redefining benchmarks in aesthetic appeal, resilience, and practicality.
The consolidation brings together the legacy of the Mermaid range, incorporating it into the Wetwall portfolio—a brand internationally synonymous with quality bathroom wall panels.
A New Era for Wetwall
Wilsonart’s decision to harmonize its offerings allows them to craft a tiered product line under the Wetwall name, classified into ‘good, better, best’ categories. This framework is designed to cater to varying customer preferences and demands, maintaining the essence of both heritage and innovation from both legacy brands.
Founded in 1991, Wetwall has been at the forefront of on-site design, manufacturing, and rigorous product testing. With its headquarters in Perth, Scotland, the brand has steadily expanded over three decades, offering bathroom wall panels renowned for their craftsmanship and innovation.
The newly expanded Wetwall collection boasts over 100 exquisite designs spread across four core ranges. These designs, ranging from contemporary marbles to textured stones, and including designer-inspired motifs, are tailored to suit any budget and aesthetic inclination.
Effortless Maintenance and Installation
Wetwall panels, part of this reinvigorated offering, eliminate the need for grout, ensuring a streamlined installation process and easy upkeep. When installed using Wilsonart’s Complete Adhesive and Sealant, along with necessary trims, the panels offer a fully waterproof system guaranteed by an industry-leading lifetime warranty.
Unveiling the New Wetwall Alloy Collection
Wetwall’s cutting-edge Alloy Collection is one of its standout offerings. Featuring bathroom wall panels with square edges and exceptional durability, the collection boasts fire-rated certification (BS476 parts 6 & 7 and EN 13501-1). Available in 26 diverse styles, including solid hues, intricate patterns, marbles, woods, and stones, the collection is offered in an array of finishes, such as matt, shell, and gloss.
Moreover, the design philosophy behind Wetwall extends beyond mere wall panels. The brand also offers complementary splashbacks, vanity worktops, and shelving, designed to harmonize with the primary range. The innovative Alloy splashbacks are pre-sized to match popular sink dimensions, reducing the need for cutting, while the worktops are equipped with antibacterial surface protection, which effectively mitigates bacterial growth by up to 99%.
Wetwall Elite: The Pinnacle of Bathroom Elegance
The Elite collection, once part of the Mermaid brand, now exists under the Wetwall banner. This collection simplifies the installation process even further with its patented tongue-and-groove joints, which ensure fast and seamless assembly. The core of these panels is fully waterproof, and their sleek, post-formed edges eliminate the need for trims, resulting in a refined, modern aesthetic that is remarkably easy to maintain.
Mermaid Collection: Stylish Affordability
For those seeking a cost-efficient yet stylish bathroom transformation, the Wetwall Mermaid Collection offers a variety of durable and appealing options. Customers can choose from a broad spectrum of marbles, woods, and stones, providing versatility without compromising durability.
A Nod to Tradition: The New Wetwall Tile Range
The new Wetwall Tile Collection embodies a balance between modernity and tradition. The panels emulate the classic look of tiled bathrooms, but without the hassle of grouting, offering a seamless blend of convenience and style.
Key to the success of these installations is Wilsonart’s new Complete Adhesive and Sealant, ensuring a professional finish and robust bond every time. Available in 13 specially formulated colors, as well as a clear variant, the sealant is essential for maintaining the lifetime warranty that all four Wetwall collections offer.
A Vision for the Future
Bekki Griffiths, Senior Marketing Communications Manager at Wilsonart, commented on the future of the brand, stating, “Our goal is to establish Wetwall as the go-to name for bathroom panels, recognized by retailers, installers, and homeowners alike. With Wilsonart’s backing and an unmatched product offering, we’re confident that Wetwall will soon be a household name.”
Griffiths further highlighted the practical advantages of Wetwall panels over traditional tiles, emphasizing the speed and simplicity of installation. “Wetwall panels can be installed in half a day, while tiling can often take two days. Though the upfront costs may appear similar, the additional labor and materials required for tiles make Wetwall the clear choice.”
For more information on Wetwall and its cutting-edge bathroom wall panel innovations, visit www.wetwall.co.uk.
Bathrooms - Kitchens 